About me

I equip Australian independent performing artists with the marketing skills they need to confidently connect to audiences and industry decision makers.

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My name is Sherryl-Lee Secomb and I'm a Brand Development Specialist delivering brand coaching and marketing services to Australian independent performing artists. I equip them with the marketing skills they need to confidently connect to audiences and industry decision makers, all while fostering their originality and nurturing their joy in their artistic careers.


Promoting yourself and your work is a major element of a successful artistic career. Many of the artists I work with have ten plus years of experience and are used to booking shows with personal meetings and a handshake. Today, artists are finding themselves having to develop an online presence, the process of which overwhelms and distracts them from creating art.


I bring an exciting and unique mix of skills to my role as a Brand Development Specialist. I have spent over a decade developing marketing strategies that support the unique requirements of not-for-profit and independent theatre companies and artists, discovering how to make the most of their time and finances. I want to help artists build a strong brand presence in their online and offline communities; showing them how to develop an effective promotional process that they can self manage without burnout. I also want to encourage artists to have confidence in their originality.


If you’re looking for someone who can guide you through the process of building a strong creative brand presence, I might just be the Brand Development Specialist you never knew you needed.


Your visuals matter

Photographs and videos are arguably the most important elements of your marketing. Get them right and you create enormous credibility. Get them wrong and you struggle to be taken seriously or are simply ignored. The challenge is to know what sort of imagery you need, how to use it effectively, and how to capture it within a budget.

Are you that person

If you're only using social media to advertise your work, you're going to struggle. When used well, social media is a wonderful loud speaker, allowing you to build true fans so, rather than consuming hours 'playing' with it, learn how to really make these platforms work for you.

Go wide baby

Your goal is to be a familiar name that has credibility in the minds of potential audiences and industry professionals. This doesn't happen without a wide strategy, on and offline. You also need to stop relying just on other creatives, your family and friends, to buy tickets. There's a whole world of people in your community that want to spend their money on good quality local entertainment.

This is not a quick fix

Marketing is constant and long term. The less lead up time you have, the more expensive it is to promote your show. You need a plan that makes the most of your time and budget, and makes you feel confident that your efforts are having an impact. I'm not going to tell you it's easy but I am going to help you avoid the overwhelm that comes when you don't have a plan.

Sherryl-Lee Secomb is the founder of An Idiot On Stage


I can still remember my very first opening night in the ensemble of Half a Sixpense for Savoyards Muscial Theatre in Brisbane. I was 15 years old and a desperate mix of wanting to be seen and at the same time hiding in the back. Over the next 30 years, I was fortunate to work with amazing people and perform in many musicals, creating roles I have loved, including Miss Adelaide (Guys & Dolls), Mrs Meers (Thoroughly Modern Millie), Golde (Fiddler on the Roof) and being in the stage cast for the Australian premiere of Bernstein's 'MASS' (QPAC/Queensland Conservatorium).

These experiences and people helped me develop the confidence to take many opportunities, to be courageous and to find my joy in creating theatre. Since 2010, I have directed and developed a number of major musical theatre productions in Brisbane, Queensland. My joy now comes from 'seeing' that person who hides in the back, collaborating with them to develop their confidence to step out into their own light.

My directorial career began with a production of Carousel (Savoyards Brisbane, 2010), and later working with professional Directors, David Williams (Miss Saigon, Savoyards Brisbane, 2011) and Jason Ward Kennedy (The Phantom of the Opera, Savoyards Brisbane, 2013).

In 2014 I directed a community production of The Phantom of the Opera for Ipswich Musical Theatre Company, a production which received an Australia Day Award for Best City-Wide Community Event of the Year. Since then, directing credits have included How to Succeed In Business Without Really Trying (Savoyards Brisbane, 2015), the Queensland amateur premiere of Nice Work If You Can Get It (Savoyards Brisbane, 2016), Dirty Rotten Scoundrels (Phoenix Ensemble, 2017), Chicago (Savoyards Brisbane, 2018), Kinky Boots (Phoenix Ensemble, 2020) and Mamma Mia (Queensland Musical Theatre, 2021).


These productions have received a total of 12 Del Arte Charts recognitions.